Know for Sure

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Know for Sure - A viral advertisement for Vauxhall cars

This advertisement is only available online, outside of the scope of conventional broadcasting and advertising regulation. The advertisement is quite funny and not especially offensive; indeed it can in some ways be regarded as affectionate humour, underlining a new degree of mainstreaming and acceptance of trans people — to the extent we can maybe afford to laugh with it. Nevertheless, the existence and easy propagation of advertisements in this new form of advertising medium create a new challenge for trans people to ensure their characterisation remains as innocuous as this.